Continuing my work for Doritos, last Thursday I went to the most random event to launch their new line called "Collisions". It's basically 2 flavours in one bag (Crraaazzy!!). And to launch it, they had a wrestling night. First of all was some Lucha Britannia action, then the flavours got down and dirty in the ring to fight for champion. I was supporting "Tenacious T" (representing the oh so tasty T Bone Steak flavour). He's the brown cuddly bull in the picture above, about to get squashed by "Feathered Fury". He eventually made it through the trauma and won the championship- hurrah! The event was a great way to promote the new product as it was entertaining, different and perfectly suited to what the product is about.
1 comment:
This is cool - totally random, but memorable and perfectly fitting for both the Doritos brand and the new product. What a great idea - two flavours in one bag? I look forward to trying them!!
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