Thursday 28 August 2008

Wallace and Gromit: The New Stars of Fashion


Wallace and Gromit have been chosen as the face of the launch campaign for Harvey Nichols in Bristol.  Looking slick in Dolce & Gabbana and Paul Smith, they've been joined by Lady Tottington who models an Alexander McQueen dress. It looks like Wallace is enjoying his new role as a fashion icon, while it's nice to see that Gromit's familiar quizzical expression suggests he's taking the fashion industry with a pinch of salt.  It's always nice to see some humour injected into fashion advertising and it's something that Harvey Nichols does well.  The campaign was created by DDB London.

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