I think this ad by DDB London is brilliant. I came across it today but it apparently came out a few months ago (I guess I'm a bit behind the times). It's a refreshing change from the typical ads for beauty products and their shiny, happy, unattainably beautiful models. What better way to promote the fact that this product is gentle and pain free by using a man (yes, men can't handle pain like us girls) to promote it. And can I say, this man is one hot mamma. A memorable, real and inspirational ad- bravo DDB!!
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