The microsite for Nokia Music Almighty is worth a look for a bit of fun. The interactive site allows you to choose from 5 sets of headphones, each representing a different genre of music. Once you plug a set into the phone, the headphones come to life as the music starts to play. You can then upload your own picture and wear the headphones. Your face can be transformed to look more like the stereotype associated with that genre of music (yes, that's me looking bling with a beard). It can become more of a caricature and be made to look older/younger and happy/sad.
This is the second part of the Music Almighty campaign by Wieden + Kennedy. It was created by Ida Gronblom and Fabian Berglund who I met a few months ago at a book crit at the agency. After meeting them in person, it's inspiring to see their work in action. The TV ad is visually stunning and also celebrates the diversity of music.
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