This is an amazing book for anyone into ambient media. It's full of cool alternative advertising campaigns that have made people stop and take notice of brands. We're so overwhelmed with above the line communication messages that it's got to the point where people stop taking them in. Brands need something fresh, clever and witty to stand out from the crowd. Ambient media campaigns often allow brands to get closer to consumers and target them more specifically. And by catching them off guard, they're less likely to block out the messages as people do with traditional advertising. I could go on about the perks of ambient media but it'll take a while. If you want to learn more about it and see some amazing ideas, take a look at the book. It's a great source of inspiration.
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