As you're taken on a journey through this branded city, you open your eyes to the amount of messages that are forced upon us in the urban environment. This animated film highlights the typography and signs in a typical city, yet this alone is visually overwhelming. It makes you wonder how much you're actually taking in, and how much rushes past you. The execution of white type on black is simple, sexy and powerful. It's a good example of how simplicity is what really makes you take notice.
It was created by Ton Meijdam, Thom Snels and Bela Zsigmond and was financed by De Beyerd Museum of Graphic Design, in Breda, Holland. It's won a load of awards which I'm not surprised about- I think it's fantastic.
1 comment:
I agree this is a fantastic piece of work. It shows how overwhelming advertising is today, and how much we are exposed to just by walking down a street. However even though this shows how much we are exposed to, i don't think we actually take it all in. I wonder what the percentage is...
Also, I know it was filmed to create a realistic effect of "you" actually walking, but because of the length of the piece I would've enjoyed some sort of accompanied music to spice it up a bit more.
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