A trip to the bank is usually a pretty dull affair. But if my local branch of the Abbey looked like this, I'd defintely be making excuses to open every type of account they had. This is one of the new CheBanca! banks in Milan. CheBanca! means 'What a bank!' and the design reflects their whole concept of simplicity, transparency and innovation. I'm surprised more places haven't done something like this. Good design doesn't just look nice, but is essential in giving a good impression of a brand's values. By putting this much time and thought into the decor of their branches, you'd assume that they'd treat their customers with even more care and efficiency. With the rise of online banking, banks need to be pulling out all the stops to get customers into their branches. I say they get off their bottoms and take a leaf out of this banks book.
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